Nashville-based music and sound design advertising company Hummingbird Productions announced today it has completed work with clients Saint Thomas Health, the Government of Uganda and Alabama Power.
Financial terms of the deals were not disclosed in a release.
Saint Thomas Health used Hummingbird for an original orchestral score to accompany its “Nothing Shall Be Impossible” television and online video promotional campaign, which debuts today. Bob Farnsworth, Hummingbird CEO, founder and creative director, wrote the piece working through the Bohan Advertising agency and Creative Director Rich Paschall.
The “Nothing Shall Be Impossible” score was recorded at Nashville’s Ocean Way Studios, with Penny Rahe (producer), Don Hart (arranger) and Bobby Shin (engineer) lending expertise.
“No matter how closely we think today’s synthetic sounds can replicate real instruments, it always blows us away when we are allowed the opportunity to compose original music for presentations employing an entire orchestra,” Farnsworth (pictured) said in the release. “A human musical performance always allows much more subtlety, nuance and flavor to be expressed.”
In addition, the Government of Uganda has selected Hummingbird Productions to write and record a new rendition of the African country’s national anthem. The score will be presented during a special event in Uganda in conjunction with its 52nd Anniversary in September.
Farnsworth and Hummingbird officials recently traveling to Uganda to record 1,000 voices of Ugandan citizens, including children, living in various villages throughout the country. The work was finished at Ocean Way Studios.
For “Lights,” a campaign completed through client Lawler Ballard Van Durand Advertising of Birmingham (which promotes Alabama Power), Hummingbird recorded orchestra music at Ocean Way Studios. The music from that session is featured within 15- and 30- second spots that are now being played across Alabama.
Hummingbird most recent high-profile work was the Coca-Cola Marlen Esparza television commercial that aired during the 2012 Summer Olympic Games.
These are busy times for Saint Thomas Health officials.
In addition to the recently announced facilities rebranding and new roles for high-ranking officials (read more here), Saint Thomas West Hospital (formerly Saint Thomas Hospital) and Saint Thomas Midtown Hospital (formerly Baptist) are set to undergo major changes.
Saint Thomas West will see the renovation of 44 critical care rooms to increase square footage from 195 to 275 square feet each and to see the expansion of 13 operating rooms to 520 square feet each.
The Comprehensive Cancer Center construction will affect the second and fifth floors of the hospital, with the entire renovations to include the following functions and services: ground floor radiation therapy; first floor comprehensive breast center; second floor Tennessee Oncology Physician Practice; proposed third floor wellness clinic; fourth floor hotel guest rooms; and a proposed fifth floor infusion center.
Likewise, Saint Thomas MidTown will undergo a multiphase renovation of its second floor, including medical imaging and interventional cardiac and endovascular departments; updated corridors to improve patient flow on the 20th Avenue entrance; and cardiovascular and special procedures labs renovations.
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