Charlotte-based Childress Klein Properties will use Element Music Row as the name of its 19-story mixed-use tower under construction at 1515 Demonbreun St. in Midtown.
The building — which will feature 431 apartment units, about 6,000 square feet of retail space and a 600-space garage — will front Musica on the Music Row Roundabout.
Fred Klein (pictured), CKP partner, said the marketing move involving the naming will be accompanied by a website that should go live in a few weeks.
“We plan to begin pre-leasing in summer 2015,” he said.
Klein said 1515 Demonbreun was a working name used in a general manner until an official name was given. Temporary signage with “Element Music Row” was installed at the worksite last week.
Element Music Row joins fellow Childress Klein buildings Element Uptown (located on the fringe of Charlotte’s central business district) and Element at Carolina Bay (located in Charleston, South Carolina). The development company is also working on Element South, to be located in Ballentyne near Charlotte.
Atlanta-based architect Rule Joy Trammell + Rubio, which designed Element Uptown, has designed the Music Row Roundabout tower.
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The Tennessean reports that negotiations are taking place in an effort to have David Chase step down as lead developer for an investor group hoping to undertake a Virgin hotel project near the Music Row Roundabout.
Chase (pictured) is facing legal difficulties after being charged last week with domestic assault, among other charges.
Chase is executive vice president of Nashville-based D.F. Chase Inc., which is slated to serve as general contractor for the hotel project.
Originally, the on-site work was to have begun this summer, with the hotel (a rendering for which has yet to be released) to have opened in mid-2016. It is unclear how Chase’s situation will adversely affect the project.
To make way for a proposed mixed-use project, Nashville-based DWC Construction Co. is preparing to leave the Division Street building from which it has operated since 1948.
John Arndt, DWC president and CEO, said the company is making plans for the process. He declined to offer many details but noted DWC Construction Co. does not own the building.
“It appears we will be moving sometime during the third quarter,” Arndt said.
Charlotte, N.C.-based developer Crescent Communities (via its Crescent Acquisitions LLC) is planning a 280-unit luxury apartment and retail building to be located within a portion of the 1300 block of Division Street between The Gulch and the Music Row Roundabout. Core drilling for environmental samples recently took place at the site, which is home to five buildings and five businesses.
Crescent officials could not be reached for comment.