Tennessee Titans quarterback Matt Hasselbeck is one of eight people recruited to advise a Massachusetts manufacturer of "the next generation of athletic monitoring devices." The products developed by MC10 are based on stretchable and formable integrated circuits.

“Athletes that want to improve performance need better information than current wearable devices provide, and they need to be unobtrusive and comfortable enough to wear through vigorous training and during games. I’m excited to work with MC10 and my fellow SAB members to bring this innovative performance monitoring technology to the mass market.”