Commentary: Quirky street configuration offers developers distinctive opportunities

Last week’s announcement that local entrepreneur Mark Cleveland is targeting a boutique hotel building for a tiny triangle site in SoBro — a weed-strewn wedge that would not have lured as much as a bus stop bench a mere year ago — was noteworthy.

To sit at the point at which Lafayette Street, Fourth Avenue South and Ash Street converge, the 12-story building to house The ONE Nashville will offer a missile-like 5,000-square foot floor plate and be designed in a somewhat flat-iron style. Most notable, it will be shoe-horned into a .15-acre lot (see here courtesy of Google Maps). 

This is the type project (read more here) that will help Nashville continue to yield a distinctive manmade environment. And that's a positive thing.

Sadly, the city will never have the multiple historic masonry buildings found in, for example, Birmingham, Louisville and Memphis. Nor will our town ever boast the level of density of large buildings, as in Austin and Charlotte.

However, and encouragingly, downtown and Midtown Nashville offer many interesting development sites, due (in part) to a crisscrossing mishmash of streets that split and T-intersect, all while interacting with hills, viaducts, railroad tracks, roundabouts and a river. It is an urban street fabric not commonly found in many of Nashville's Southern peer cities — and one that presents developers with some strong opportunities. In short, what Nashville lacks in building density and historic charm, it can compensate for with buildings positioned at keys points within this fabric and providing visual pop.  

Cleveland and his design team at Nashville-based Kennon Calhoun Workshop recognize the potential of their SoBro site, one few other developers in this town would consider for a building. It is the type unusual property configuration that lends itself to a statement building. Cleveland says he will deliver just such a structure.

May there be many more to come.

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Sock it to 'em

Brentwood-based athletic sock manufacturer Swiftwick stays focused on the feet
Nov 10, 2013 1:30 PM

How A Sock Can Stop A Skate

In the Calgary Flames' Monday night preseason game against the New York Rangers, enforcer and former Predator Brian McGrattan was slashed in the leg with a skate. The back and side of the leg are the almost the most vulnerable parts of a hockey players' body and a deep skate cut is potentially dangerous, potentially career-ending and often season-shortening.

Here's a photo of the injury McGrattan tweeted in the aftermath:


McGrattan tweeted:

cut proof kevlar socks saved my season, maybe my career last night! should be mandatory piece of equipment!

Reebok — the NHL's official equipment manufacturer — took credit for their Kevlar sock stopping the skate and saving McGrattan's season.

But was he wearing Reebok's Kevlar sock or does the answer come from Brentwood?

Mark Cleveland, CEO of performance sock company Swiftwick, told the Nashville Post he confirmed with the Flames' equipment manager that McGrattan was in fact wearing his company's hockey sock, which not only provides protection from skate cuts, but also includes the moisture wicking which has become the company's trademark, specialized for the needs of the hockey player.

UPDATED (10/2): Via a second follow-up from Swiftwick — Turns out that while McGrattan sometimes wears the Swiftwick sock, he wasn't on this particular occasion.

Kevlar is a heavy material. It stops most everything, but a sock made entirely of Kevlar is basically a thermal trap. Swiftwick's hockey sock — which retails for more than $40 per pair, with each sock taking 12 minutes to manufacture — is made of a wrapped thread: a compression thread surrounded by an impact-resistant thread surrounded by two cut-resistant threads. Cleveland says the sock provides the protection of Kevlar but in a sock that doesn't harm performance.

Cut-resistant socks became a hot topic last season when the Ottawa Senators' Erik Karlsson took a brutal skate cut on his Achilles tendon. Cleveland said Swiftwick had been developing their sock for two years, were ready to launch when the NHL season was supposed to begin, but delayed the roll-out due to the lockout.

When Karlsson was injured, though, they began offering the product, sometimes filling orders as the socks came off the line, hand-delivering packages to teams that were in town to play the Preds.

A skate-slash is a freak injury, though a devastating one, but Swiftwick says their sock is also engineered to provide advantages beyond protection. A special top acts as dam, stemming the downward flow of upper-body sweat. Excess moisture is directed to a channel in the sock using ionization and then flows down the sock to a portal designed to line up with holes in the sole of the skate which drain the sweat away.

As a testament to the level of detail that goes into the product, Swiftwick produces two lines — one that has protection on the front of the foot for players who wear the tongue of their hockey skate out and one without that protection for players who prefer to play tongue-in.

Sep 25, 2013 12:16 PM

Swiftwick to provide cut-resistent hockey sock to general public

Brentwood-based Swiftwick today announced its cut-resistant hockey sock is now available for general consumer purchase.

NHL players with the Nashville Predators, Florida Panthers, Phoenix Coyotes and Dallas Stars use the sock.

Swiftwick began developing the sock three years ago to deliver superior cut and impact resistance against potentially devastating Achilles tendon injuries, yet also allows players to perform effectively.

“No other sock on the market has ever combined cut-resistance, moisture wicking and compression,” Mark Cleveland, Swiftwick co-founder and CEO, said in a release. “In addition, these socks do not inhibit performance on the ice. We’re able to manage moisture while providing blood flow benefits and the performance enhancement of compression, without compromising the overall feel of the sock.”

Mar 19, 2013 12:41 PM

Swiftwick comes to aid of Japan

Local sock maker Swiftwick isn’t sitting on the sidelines when it comes to helping out those affected by the crisis in Japan. The Cool Springs-based company is shipping 14,642 pairs of medical compression socks valued at $150,000 to help those in Japan affected by the crisis brought on by the earthquake and tsunami that hit the island nation last month.

The socks, which are designed to assist those suffering with deep vein thrombosis, are manufactured in Cleveland, Tenn., and are the first run of a new line of product that had been set to be sent to retailers in the coming weeks.

Swiftwick officials, who have no commercial presence in Japan, decided that instead of sending the socks to U.S. stores, they would ship them to where they felt there was a greater need. President Mark Cleveland said the company is sending more socks to Japan in this shipment than it sold during its first year of business.

On hand to see off the shipment were (from left to right) those who helped arrange the donation: Josh Noblitt and Hiro Ito with FedEx, Kirk Bednar of the Rotary Club of Brentwood, Consul General Hiroshi Sato of the Consulate of Japan, and Cleveland.

Apr 22, 2011 10:00 AM