Nashville-based solar PV systems installer LightWave Solar has opened a Knoxville office and tapped Jon Bates to oversee operations.
A solar energy industry veteran with 29 years of experience in solar design, project management and sales, Bates will serve as solar PV consultant in East Tennessee and spearhead the company’s growth in and near Knoxville, according to a release.
The move comes as TVA reopens its Green Power Providers program, which pays system owners a premium for their solar electricity.
“LightWave Solar has installed nearly 500 solar systems across the state, mostly in Middle Tennessee,” company President Steve Johnson (pictured) said in the release. “Knoxville has been a solar hub for the last several years, and with renewed capacity in TVA’s solar program and new financing options for both business owners and homeowners, now is a great time for us to expand into the Knoxville area.”
A Louisville-based IT staffing firm launched two years ago has designs on an office in Nashville as part of its regional expansion plan. Click IT Staffing founder Sam Smith tells Louisville Business First that he wants to double his team to 60 and triple revenues in 2015.
Nashville-based health care technology company Medalogix has announced Shari Heath has been hired as vice president of product management.
Heath (pictured) will be responsible for analyzing the company’s health care policy and provider operations to develop and execute product strategy, according to a release.
“Shari comes to us with 12 years of experience in healthcare IT, including experience in product management and quality assurance,” Dan Hogan, president and CEO of Medalogix, said in the release. “She is a perfect fit to lead the product management team, as she most recently worked as vice president of product management for Homecare Homebase, the largest electronic medical record provider in the home health and hospice industry.”
Heath also served as director of professional services, director of product management and director of quality assurance at Homecare Homebase. She also worked as a customer support manager and product manager at the company.
Heath received her bachelor’s degree in engineering mathematics and computer science from the University of Louisville.
Three-year-old patient engagement and case management company RoundingWell is ready to "step on the gas," co-founder John Smithwick tells Milt Capps at Venture Nashville Connections. The company is putting the finishing touches on a $3 million capital raise and preparing to move to Church Street's Midtown section.
By year's-end, Roundingwell could hit 30 full-timers on its payroll, up from its current total of 13 full-timers and some dedicated consultants. Its website shows openings for both tech developers and sales and marketing.
The legal kerfuffle between Launch Tennessee and PandoDaily over their competing entrepreneurship conferences planned for this spring has come to a conclusion. The two parties on Wednesday signed an agreement outlining the role of members of the media scheduled to take part in LaunchTN's 36|86. Kelley Boothe has the details at our Southern/alpha sister blog. LaunchTN's full statement on the matter is here.
Jeff Siebach is CEO of social metric tracking dashboard Anchor Metrics. The Nashville-based company was spun out of Local Search Masters and began operation at the beginning of this year.
Post Managing Editor William Williams recently met with Siebach (pictured) to get his take on the early efforts of the company.
How would you describe Anchor Metrics?
Our product is a platform that helps track, analyze and report data from advertising campaigns, social media initiatives, online reputation management and more. Our goal is to create a product that is powerful enough to give marketers meaningful insights into their online performance, and is intuitive enough to bring this data to business owners in a way that gives them the information they want and helps them understand what it means and why it matters.
Who are the owners?
Our ownership team is comprised of Trevor Emerson, Brad Hill and me. Brad and Trevor are the founders of a digital marketing agency here in Nashville and have over 30 years of combined experience working in the online advertising industry.
I started working with them in 2012 as a product manager at that agency, and during the three years that followed worked with them to develop the concept and prototype for the Anchor Metrics platform. We founded Anchor Metrics in January with the aim of bringing the tool to other agencies that face the same reporting challenges that we’d set out to solve at our own company.
What differentiates Anchor Metrics from the competitor companies?
When we set out to build the Anchor Metrics platform, we built the prototype for a client of ours that has over 1,000 locations around the country. We designed the product to break down vast amounts of data from systems like Google Analytics, AdWords, or Facebook into reports segmented by each location. With the data broken down in this way, users can begin to understand the context of their results – not just answering questions like “How many leads did I get this month from my campaigns?” but digging deeper and answering “How are my campaigns performing compared to the other locations in my region?” or “What are the top 10 percent of locations doing successfully that we can apply in our underperforming markets?” That is what we set out to do differently at Anchor Metrics.
Who is your target market?
Our target market includes marketing agencies and large businesses with many locations. Marketing agencies can benefit from the ability to place their own logo on a dashboard and brand it as their own product, granting their clients 24/7 access to reports that make their results simple and easy to follow. This can be a huge time saver for agencies that may need to report to hundreds of business owners at a time and want to be able to provide individualized information to each of them.
This type of reporting is also important to franchise businesses. While many marketing initiatives happen at a corporate or regional level, franchise owners value the ability to see reports that relate specifically to their business, and this platform is designed for that.
What kind of revenue and employee growth do you see for this year and next?
Our company is currently in the testing and development phase of our growth. With the prototype we have developed, we’ve been able to get a handful of clients on board, which provides much-needed revenue, but even more importantly gives us the opportunity to see our product in the hands of users and get invaluable feedback on what aspects of our product users really care about.
Our goal is to continue strengthening our team and our product by hiring one or two talented Nashvillians, and working to grow our revenues to over $20,000 a month in 2015. This would put us in a strong position to enter the new year with an excellent product and the personnel necessary to accomplish our longer-term goals and handle more rapid growth in 2016.
What is your background?
I moved to Nashville in 2009 to study economics and corporate strategy at Vanderbilt University. I had been interested in programming as a hobby ever since I tried to re-create the classic Gameboy game Pokemon on the computer at age 16.
During my sophomore year of college, I was introduced to Brad and Trevor and saw digital marketing as a bridge between marketing, which I was studying, and programming, which I enjoyed. I started as an intern at their agency and focused on growing my knowledge of how digital advertising worked, and over the next three years grew to be the director of search engine marketing.
Once I had enough experience to understand some of the challenges that an agency faces when working with hundreds of clients, I was able to apply the knowledge of coding that I had to fixing that problem.
Economic development group Launch Tennessee has received $250,000 from the Blackstone Charitable Foundation that will help it evangelize for the state's startup community, including by funding the Southern Series of pitch competitions around the region. The winners of those events will travel to Nashville for LaunchTN's 36|86 conference in June. Kelley Boothe at Southern/alpha has more info, including on the other Southeastern accelerators getting some funding.
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