At an event Tuesday at Pinewood Social, YouTube announced a new partnership with the CMA.
In case you missed it, YouTube’s Director of Music Content Partnerships, Vivien Lewit, announced YouTube is partnering with the CMA to reach more members of the Nashville community and offer new educational opportunities for CMA members that will help them accelerate their musical careers.
In the coming year, YouTube will host multi-day production workshops to share best practices on creating content and building a fan base on YouTube. Participants can expect an opportunity to collaborate with musicians and other creators, get hands-on training with state of the art equipment and attend seminars on topics like audience development, programming and creative strategy.
Details, as the NBJ noted, are still vague:
Details about the partnership haven't been released yet, but it marks the second time that the CMA has ventured into music tech in as many months. In September, CMA signed on as the lead industry partner for the Nashville Entrepreneur Center's new music-tech accelerator, "Project Music."
"It's a good example of this moment," said YouTube spokesman Matt McLernon, when asked about the origins of the partnership. "There are a lot of one-off conversations we are having with Nashville right now."
YouTube will also open a version of its YouTube Space concept in Nashville, according to the NBJ; these are studios designed to help people learn the ins and outs and benefits of YouTube.
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