Ingram Content Group has teamed up with a large Indian publishing house on a joint venture that will bring its VitalSource e-textbook platform to the world's second-most populous country. Ingram-B.i. is looking to take advantage of a higher education sector that is expected to nearly triple to 40 million students by 2020.
“India, by far, is the most exciting growth market for English language textbooks in the world today," said Shashank Bhagat, Chairman of the Bi Group. "The market in India is ripe for media-rich interactive learning experiences. With Ingram's VitalSource Bookshelf platform, and the local market reach of the Bi Group, students at India’s top universities, colleges, and corporate training programs will have access to the newest and most relevant digital content and learning tools that are available today."
The television shows produced by Cummins Station-based TNA Entertainment now reach 100 countries and have been a big driver in the company's 10-year growth curve and graduation from "a tin shed in the middle of the city." In this week's City Paper, Lucas Hendrickson steps into the ring to tell the story of a plucky start-up that has become the No. 2 wrestling promoter in the country.
“We had two or three Indian companies contact us over the past several years with different kinds of ideas, but it was almost more of a consultancy,” Jarrett said. “Endemol was a completely different story, and a great tag-team partner. They came and said, ‘You’re the experts in wrestling, we’re the experts in the country, the culture, the contacts, production elements, all that.’ We sat down and played to each other’s strengths and got out of the way of the other stuff.”
SEE ALSO: Our 2010 Fast 50 magazine profile of TNA [Subscribers only]
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- COOKE, ETHEN LANYARD TRUSTEE; COOKE, ETHEN LEWIS ESTATE
- JACOBS, JESSICA ALEXANDRA; JACOBS, ERIKA BESS