Moontoast has launched its latest social-media retail store, this time on behalf of Swedish outdoor apparel seller Tretorn, which is owned by Puma. Tretorn will use the Facebook presence to build its online following and push out fan-only content.

"The design and functionality philosophies of Moontoast and Tretorn are so well aligned, it's surprising we haven't worked together sooner," says Moontoast CEO, Blair Heavey.  "Both our brands are about delivering products that are beautiful to look at, simple to use, and deliver great value by solving problems.  The Tretorn Distributed Store is a great opportunity to showcase the strengths of both our brands and we're really looking forward to watching it grow."