Thirty Tigers WeHo building to see upgrade

Nashville-based music industry marketing, management and distribution company Thirty Tigers has landed a permit for interior and exterior renovation to the Wedgewood-Houston building it calls home, according to a Metro Codes Department document.

The Carter Group, which is also locally based, is handling the work, with the permit valued at $950,000.

The building is located at 611 Merritt Ave.

Jun 9, 2015 8:30 AM

Thirty Tigers adds country radio promo group

Local marketing and artist services group Thirty Tigers is branching into country radio promotion with the hiring of four people to capitalize on some recent successes with Chase Rice and Old Dominion. Sarah Skates has details on that plan and more at

Mar 24, 2015 10:54 PM

Thirty Tigers adds three to staff

Thirty Tigers, a Nashville-based independent music marketing/distribution, management, radio and publicity company, has added Lynn Oliver, Whitney Richards and Tessa Schonder to its staff. Read more here at

Jul 2, 2014 2:36 PM

Thirty Tigers announces various personnel moves

Veteran employee promoted to executive VP, GM
Feb 26, 2014 1:24 PM

Thirty Tigers president defends Spotify in Billboard op-ed

Local music industry veteran David Macias is taking on Spotify naysayers in a recent op-ed published on Billboard’s website.

Macias, president of Nashville-based management and distribution company Thirty Tigers, challenges the idea that the music streaming service does not pay rights holders royalties for the songs streamed through its service, a counterpoint to Thom Yorke (Radiohead, Atoms for Peace), who recently stated via Twitter, “Make no mistake, new artists you discover on Spotify will not get paid.”

Macias (pictured) breaks down the analytics behind Spotify, explaining that the service pays rights holders the same percentage as iTunes, or 70 percent of the income generated from subscriptions and advertisements based upon the percentage of streams per song. He also states that, with an estimated 1.5 million subscribers, Spotify has achieved a mere 0.5 percent market penetration in the United States, meaning there is much room for growth.

In order to measure Spotify’s impact, Macias suggests considering that Spotify has a market penetration in Sweden of 15 percent, which generates 70 percent of prerecorded music business revenues. Macias reports that Sweden (Spotify originated in Stockholm and is co-headquartered there and in London) has experienced growth in the market since 2008, contrary to the idea that streaming services negatively impact revenue. Macias breaks it down further, showing that a domestic hit song — he uses Macklemore and Ryan Lewis as examples — would generate approximately $1.5 million from 30 million Spotify streams.

Macias’ op-ed (read here) that streaming services are a viable financial model in an era of declining unit sales should spur some robust discussion. We eagerly await Thom Yorke’s response.

Read more about Macias and Thirty Tigers in this previously published Nashville Post piece.

Jul 31, 2013 12:45 PM