Southern Land Company has signed The Dailey Method — which offers a combination of ballet barre work, core conditioning, muscle strengthening, yoga, and orthopedic exercises — as the sixth retailer at its recently opened mixed-use building Elliston 23.
This will be The Dailey Method’s first location in Tennessee and its 52nd location total (including in Canada and France).
Founded in 2000 in San Francisco, The Dailey Method provides fitness services. Owner Jill Dailey McIntosh created a one-hour barre-based, full-body workout that emphasizes controlled and focused movements. Of note, the business has received national media recognition in InStyle, Allure, Self, Shape and FitPregnancy.
The Dailey Method joins five other retailers in the process of establishing a presence at Elliston 23: Jamba Juice, Fresh to Order, Massage Envy, Dunkin Donuts and Juel Salon.
Nashville-based communications veteran Jim Cheney has formed Prufrock Communications, LLC — a public relations and marketing firm emphasizing long-term strategy development and tactical implementation.
Cheney brings 17-plus years of corporate communications experience to the venture, with a diverse portfolio of projects in the real estate, health care, technology, education and financial service industries. In addition to strategic planning, Prufrock provides creative consulting, as well as training workshops for in-house marketing teams.
“Having served in both agency and in-house environments, I have identified a highly efficient, cost-effective means of developing and executing marketing strategies,” Cheney said in a release. “In my opinion, the percentage of the business community that needs the firepower of a big agency is relatively small. On the other hand, there is a much larger number of very exciting companies out there that have more defined budgets and really just need a skilled resource to help meet their marketing objectives. That is where I fit in.”
Most recently Cheney served as marketing manager for Zehnder Communications, a New Orleans-based communications agency with additional offices in Nashville and Baton Rouge.
Prior to his work with Zehnder, Cheney spent seven years as in-house vice president of communications at Southern Land Company. Cheney began his career in Nashville with Seigenthaler Public Relations, exiting in 2004 as vice president of client services.
Franklin-based Southern Land Company and NXT Capital, a commercial finance company based in Chicago, will break ground Aug. 22 on a mixed-use community to be located in the historic downtown core of Plano, Texas, company officials announced today.
The $30 million project is a public-private partnership between Southern Land, NXT and the City of Plano. The development, to be called 15th and I, will feature 279 residential units and 9,000 square feet of retail space, including an urban 7-Eleven store. To join Southern Land’s three other developments in the Dallas area, it is scheduled for completion in spring of 2014.
Locally, Southern Land currently is working on Elliston 23, a mixed-use building located one block north of the Vanderbilt University campus.