Goo Goo rolls out Goo Buttons, partnership with Belle Meade Winery

Nashville-based Goo Goo Cluster LLC has rolled out Goo Buttons, bite-sized chocolates made by hand at its Third Avenue store. The confections went on sale this week in groups of five. The Classic Collection will be available year-round but a partnership with Belle Meade Winery has produced a holidays-only Celebration Collection that includes chocolates filled with flavors such as honey apple spice jelly, blackberry and lemon.

'Our intention was to highlight the wonderful flavors of the Belle Meade Wines, and we worked hard to find the perfect ingredients to complement those flavors and not overpower," said Lauren Garcia, the Goo Goo Shop's confectioner. "The end result is an assortment of some really unique and beautifully flavored chocolates."

Garcia and her team have other seasonal collections in the works. Check out more info here.

Nov 5, 2015 9:19 AM

Goo Goo retail space lands signage

Goo Goo Cluster LLC has landed a permit for the signage to accompany the retail space the Nashville-based candy maker will open at 116 Third Ave. S. in SoBro. Joslin Sign and Maintenance Co. Inc. has the permit, valued at $2,500. Read more about the project here.

Jun 24, 2014 10:00 PM

Goo Goo retail space slated for SoBro

Law firm office to soon showcase iconic candy
May 9, 2014 2:33 PM

Belmont athletics, women's hoops shoot for spot in Guinness Book of World Records

The Belmont women’s basketball still has a chance to finish the regular season with a winning record. Having won their last five, the Bruins are 12-14 overall with three games remaining.

The university and its athletics department have set their sights much higher.

At halftime of Saturday’s women’s basketball game against Eastern Illinois (2 p.m., Curb Events Center), they intend to break the Guinness World Record for most people unwrapping a candy simultaneously.

The record, according to the Guinness website, is 590, set in July 2012 at the Lindt Chocolate R.S.V.P. National Conference.

Fans who participate will receive a free Goo Goo Cluster — from hometown company Standard Candy — for use in the record attempt.

University officials, therefore, not only hope for a good crowd (capacity is 5,085), but they also need volunteers willing to serve as witnesses and stewards of the event with the following disclaimer: “The volunteers should not be related to each other and cannot work for Belmont University.”

Anyone who wants to be a part of a world record, buy a ticket. Anyone who wants to help verify the record can contact director of arthletic marketing and external affiars Jimmy Frush at (615) 460-6205 or

Feb 19, 2014 1:49 PM

Goo Goo goes retail

The team at Goo Goo Cluster last week opened the doors to their first branded store, a spot on the grounds of the Fontanel complex north of downtown. The store will carry the three Goo Goo Cluster variations, Bravo Gelato's locally made products, brand merchandise and other knick-knacks.

May 13, 2013 6:58 AM

Goo Goo has 'surprises in store,' picks PR group

The Goo Goo Cluster will celebrate its 100th birthday this year and parent company Standard Candy plans to roll out a big marketing and PR push, including through various events. The Nashville-based company has picked The Andrews Agency to help it spread the word.

“We’ve got some surprises in store for this year, and it was important to us to team up with local folks who share a passion for Nashville, and of course, chocolate,” said Paine.  “We look forward to the partnership and ultimately the celebration we have in store for this year.”
Jan 5, 2012 11:24 AM