In this week's Scene, Adam Gold takes a good look at the complicated and at-times-contentious relationship between Music Row's content creators and the online marketers of Google and its YouTube unit. The sold-out Google for Creators confab earlier this month provided another opportunity to further close what was once a chasm. The long-term goal for its main backer is to get some Google boots on the ground.
"Google proper will never put an office here," says FLO founder Mark Montgomery. "YouTube, however, would."
Montgomery refers in particular to YouTube's new Creators Spaces enterprise. In the video-sharing site's quest to become in essence a boundless cable TV package, it has started funding satellite Creators Spaces in cities like New York, Tokyo and L.A. "And we want the next one here," Montgomery says.
Local entrepreneur and consultant Mark Montgomery shows up in this month's Entrepreneur magazine with some thoughts about designing workspaces that help young companies create the right environment juice growth. And what not do: "When I go into a startup burning $300,000 a month, and they've got posh offices with great furniture, I immediately think the leadership team's priorities are in the wrong place."