BrokerSouth Real Estate Partners has changed its name to Neal Clayton Realtors.
Founder Neal Clayton said the name change is the first step in what might be further changes to the 28-agent residential real estate company.
“We are planning to grow our family of professionals slowly and methodically with seasoned agents,” Clayton told the Post. “Our goal is to have no more than 35 to 40 associates. We want to continue to remain a medium size real estate firm so as to not lose sight of supporting our sales agents.”
Clayton declined to disclose the cost related to changing company signage, business cards, stationery, website, etc.
“As you can imagine, rebranding is not an insignificant financial commitment,” he said. “Many months were spent with a strategic planner and our leadership to arrive at a conclusion of who we are and why we sell homes.
Neal Clayton Realtors initially began in 1985 when Clayton co-founded French Clayton Johnson and Associates. In 2003, the firm was renamed BrokerSouth Real Estate Partners. The firm is comprised of 28 industry professionals who have more than 264 years of combined experience.
A 30-year veteran of the real estate industry, Clayton serves as the 2014 president of the Tennessee Association of Realtors.