Own your brand

Julia Hurley is upset that her opponent snatched her hurleyforhouse.com domain name and redirected it.

But Trace Sharp says she's gotta stay on top of that stuff:

First of all, it was Rep. Hurley’s site and she didn’t pay attention so calling it dirty politics is a bit of Word Soup. If you’re a candidate/politician and aren’t aware of online squatting, you should be. Folks are out there that will wait for a domain to become public property and pick those things up immediately, only to sell them back later on for a profit. And it isn’t just politicians that have to deal with this. If it’s your name or your idea, buy it up and hang on to it. If you don’t take care of your online footprint, why should anyone else?