National Journal explores the new dynamic blogs and viral video have given political campaigns:
Campaigns understand that the quirky electronic new-media platforms can easily spark coverage or help candidates play defense against rivals. Online news aggregators collect establishment reporting but are willing to be guided by what’s popular. Many blogs mix opinion with reporting and analysis. And a handful of cliquish, minutia-obsessed political websites follow hour-by-hour developments in polling, horse race predictions, and he-said/she-said sparring among rival candidates.