Marketer launches firm out of Marathon Village

Local marketing pro Audra Wait has launched her own firm, Wait & Co., which is based in Marathon Village. Wait had been with Noble Sidekick Marketing since 2012. Before that, she worked at GS&F, Cogent Healthcare and the firm now known as Deane / Smith. With Wait & Co., she plans to focus on communications strategy and creative design in the health care, technology, retail, nonprofit and start-up arenas.

"Our philosophy is to work hard to truly understand a client's business and listen more than talk," Wait said. "It's not about pushing agendas or budget or forced ideas. Instead, it's mutual respect and transparency that will inspire creative business-building solutions that are flexible, lasting and successful for clients. That's what we're all about."