Charlotte-based Childress Klein Properties will use Element Music Row as the name of its 19-story mixed-use tower under construction at 1515 Demonbreun St. in Midtown.
The building — which will feature 431 apartment units, about 6,000 square feet of retail space and a 600-space garage — will front Musica on the Music Row Roundabout.
Fred Klein (pictured), CKP partner, said the marketing move involving the naming will be accompanied by a website that should go live in a few weeks.
“We plan to begin pre-leasing in summer 2015,” he said.
Klein said 1515 Demonbreun was a working name used in a general manner until an official name was given. Temporary signage with “Element Music Row” was installed at the worksite last week.
Element Music Row joins fellow Childress Klein buildings Element Uptown (located on the fringe of Charlotte’s central business district) and Element at Carolina Bay (located in Charleston, South Carolina). The development company is also working on Element South, to be located in Ballentyne near Charlotte.
Atlanta-based architect Rule Joy Trammell + Rubio, which designed Element Uptown, has designed the Music Row Roundabout tower.
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