Nissan today announced it will serve as the exclusive automotive partner of the Americana Music Association for 2014 and 2015. The two-year partnership, which Nissan terms an extension of its Nashville Proud initiative, boosts the company's efforts to support Nashville organizations that maintain a "local, national and international presence" and allow Nissan to be the "Official Vehicle of Americana."
Financial terms of the deal were not disclosed in a release.
"Nissan and Americana have a history of making big impacts in their respective communities, music and the automotive industry, in innovative and unique ways," said Erich Marx, director, Interactive Marketing and Social Media, Nissan North America, Inc. "With the announcement of the two-year partnership, Americana and Nissan will work together to create a more involved experience for Americana consumers and artists."
"The Americana Music Association is committed to authenticity, integrity and artistic qualities," said Americana Music Association Executive Director Jed Hilly. "Nissan echoes similar sentiments and is committed to having a positive effect on Nashville and beyond. We are thrilled to enter in to this partnership and cannot wait to see the sound waves and miles of impact we'll make together."
Through its partnership, Nissan will feature the 2014 Rogue and LEAF models at Americana's signature events, including Americana Cross County Lines and the Americana Music Festival and Conference. Additionally, Nissan will create an engaging experience for car and Americana music fans alike. The partnership was developed through Americana's sponsorship agency, MMA Creative.