Sound Healthcare assumes new name

Sound Healthcare, which was created in 2006 to provide health insurance for the creative community, has announced it has partnered with New York Life Insurance Co. to offer financial and insurance services under the new name Sound Healthcare & Financial.

"We established Sound Healthcare with the aim of helping songwriters, musicians, artists and other creative types navigate the healthcare system to obtain affordable coverage," said CEO and founder RJ Stillwell (pictured), a music industry veteran. "As we gained the trust of the music industry, clients started approaching us about long-term care, disability insurance and financial planning. We found that so many people in this community had very little knowledge about investing and were not at all prepared for retirement."

Sound Healthcare & Financial, which is based in downtown Nashville, works mainly with entertainment-related organizations and associations, including the Americana Music Association, the International Bluegrass Music Association, Leadership Music and Nashville Musicians AFM Local 257, among others.

The company also serves non-entertainment entities, including the Tennessee Association of Realtors, the Greater Louisville Association of Realtors and the National Association of Veterinary Technicians.