Big Machine Label Group has signed a licensing agreement with Cox Media Group to share revenues related to the playing of songs by its artist roster, which includes Taylor Swift, Tim McGraw and Brantley Gilbert. The deal spans both Cox's broadcast and digital platforms in the media company's 11 markets around the country.
“Big Machine understands that a forward move in the digital broadcasting space is a must to get ahead of the many opportunities that a digital dashboard and other digital initiatives are going to bring. We are thrilled to continue to elevate our partnership with this incredible company as the broadcasting sea change continues,” said Big Machine President and CEO Scott Borchetta.
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