A Group rolls out text marketing platform

Marketing agency The A Group, which specializes in working with churches and nonprofits, has launched a sister company to help those groups improve their fundraising efforts via text messages. To launch Textify Mobile, 13 A Group employees contributed their time working on product development, branding and social media strategies, and graphic and web design in exchange for a share in Textify's profits.

“We saw an incredible need in the market as businesses and organizations were realizing how critical it was to have a text strategy, but weren’t finding solutions to meet their needs,” said A Group founder and CEO Maurilio Amorim. “Rather than try to fit our them into existing solutions we weren’t happy with, we decided to dream up our own.”