The Lids Sports Group division of Genesco has signed a 10-year pact to be the official retail partner of Ohio State University athletics programs. Genesco already ran four Buckeye Corner stores in the Columbus area. Those will now become official Ohio State stores and the pact adds e-commerce, on-campus, arena/stadium and game-day concessions operations to the company's purview.
On a (maybe) unrelated note, shares of Genesco (Ticker: GCO) hit a new all-time high of $80.11 this morning on strong volume. They've climbed 12 percent in the past month and are up 35 percent over the past year.