Genesco executives have signed a three-year agreement to have their Journeys brand sponsor the 42-date Vans Warped Tour starting this summer. As part of the deal, Journeys will sponsor one of the music festival's stages and activate the events through its 800-store network.
"By signing a three-year deal to be the presenting sponsor of the Vans Warped Tour, we are able to build a long-term music strategy that aligns perfectly with one of our top brand partners, Vans," said Jim Estepa, president and chief executive officer of the Journeys Group. "We plan to bring this tour to life across all of our channels and celebrate the partnership with both our consumers and employees through special on-site, digital and in-store activations."
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