Mapco brings in chief brand officer

CSPnet.com's Steve Holtz has touched base with the team at Mapco Express, which was fortified before the end of 2013 through the addition of Rick Altizer as chief brand officer. Altizer joined Brentwood-based Mapco, a unit of Delek US Holdings, from Shell, where he had been GM of its North American retail marketing arm. He has been president of Jiffy Lube International and more than a decade ago was the Nashville regional manager for McDonald's.

“The new-store portfolio and the food offer are my two main strategic priorities,” Altizer, who also has 14 years of experience with McDonald’s Corp., told CSP Daily News. “We’ve been really successful with our private-label products and our rewards program, so the area where we need some strategic focus is on structurally improving the quality and consistency of the customer experience at retail on the prepared-food side.”