AG sues timeshare marketers

Tennessee Attorney General Bob Cooper and his team have filed a lawsuit against timeshare marketing firm Festiva. In its complaint — which follows similar moves last month by officials in Louisiana and Maine — the AG's office accuses Florida-based Festiva officials of Telemarketing Act Violations and deceptive marketing practices that it says sow confusion in part via a host of membership rules and terms.

Festiva purportedly capitalizes on this confusion in order to sell more of its products. For example, consumers have reported that the company calls its members to tell them that they are invited to an “owners update” meeting. Instead, consumers report that upon arrival at the meeting, they are confronted with another high-pressure sales presentation where Festiva tries to sell them more vacation products through “upgrades.”