Recently released figures show Rutherford County hotels generated a $6 million increase in revenue on total rooms sold in 2013 compared to 2012 figures.
According to a Smith Travel Research annual report, the county experienced an increase in all categories across the board, including hotel occupancy, revenue per available room, average daily rate, room revenue and rooms sold. The increase in each category was well above the national average as well as the average for the state of Tennessee, the report said. Over the past two years, the number of rooms sold has increased 16.2 percent.
STR does not disclose total revenue figures.
“These increased numbers mean that more people are traveling to Rutherford County and staying in our local hotels, while visiting local attractions, shopping in our retail outlets and dining in our restaurants,” Barbara Wolke (pictured), interim vice president of the Rutherford County Convention & Visitors Bureau, said in a release. “With the additional hotel supply in Murfreesboro and Smyrna (four hotels were added between 2008 and 2010), overall tourism and demand has increased to help fill these additional rooms. We hope to continue this upward trend.”