GAC rebrands, goes back to full name

Scripps Networks executives say their GAC property will get a new look Tuesday, when it also will revert to using its full Great American Country name. The brand overhaul — the network's new logo is at left — is being handled in conjunction with Los Angeles-based Big Block Design Group. GAC executives say the rebranding is part of a broader overhaul that includes a deeper push into lifestyle programming.