Leona by Lauren Leonard, a women’s fashion company co-based in Nashville and New York City, will open its flagship boutique in the 12South district in August. The Leona brand combines “Southern sensibility and city chic” through “fanciful custom prints and luxurious fabrications.”
“It has always been my dream to have our own Leona stores,” Leonard said in a release. “I have never thought of Leona as a clothing label, but as a lifestyle. My vision is so much broader than designing special clothes for amazing girls.”
The August opening will be a soft launch for Leona’s national retail concept, which this past spring marked its fifth anniversary. With Leona’s main corporate operations in Nashville, 12South was a natural choice for the first flagship store, Leonard said.
Leona is located at 2309 12th Ave. S.