20|20 rolls out translation technology

The team at 20|20 Research — led by former Republican state senator Jim Bryson — has brought to market a translation tool that lets marketers around the world nearly instantaneously translate content in multinational research projects. The QualTranslate technology covers 24 languages.

"For instance, if researchers gain insight in a live study in Germany, they can instantly integrate that knowledge into the same study in France," Bryson said. "Maybe in this high technology age this doesn't sound like a dramatic development, but in marketing research, this is a pretty remarkable advancement that will help marketers."