Southside at McEwen lands Charming Charlie, Pierce & Co.

Southern Land announced today that Charming Charlie, the Houston-based fashion jewelry and accessory store, will open this fall a retail location that will serve as an anchor at Southside at McEwen in Franklin.

In addition, home decor and interior design center Pierce & Co. will open at Southside this summer. Terms of the leases are not being disclosed.

Charming Charlie, which will occupy 5,000 square feet of space, first received recognition in 2004 with a concept involving a storybook of accessories created through color coordinating trends.

Pierce & Co. founder Jonathan Pierce gained national recognition as the lead designer in CMT Ultimate Country Home series as well as HGTV’s Interior’s Inc. The company is Nashville-based.

The two retailers will join, among others, lululemon, Mountain High Outfitters, Posh and Whole Foods. Southside at McEwen was completed in 2012 and sits adjacent to the office building Southern Land sold last year for $40 million.