Ingram Content launches India JV

Ingram Content Group has teamed up with a large Indian publishing house on a joint venture that will bring its VitalSource e-textbook platform to the world's second-most populous country. Ingram-B.i. is looking to take advantage of a higher education sector that is expected to nearly triple to 40 million students by 2020.

“India, by far, is the most exciting growth market for English language textbooks in the world today," said Shashank Bhagat, Chairman of the Bi Group. "The market in India is ripe for media-rich interactive learning experiences. With Ingram's VitalSource Bookshelf platform, and the local market reach of the Bi Group, students at India’s top universities, colleges, and corporate training programs will have access to the newest and most relevant digital content and learning tools that are available today."