Moontoast has been named one of seven winners of a Facebook-sponsored competition among developers of marketing tools. The fast-growing startup won for a Lexus ad that runs as a 10-minute live stream on the Facebook news feed.
The Innovation Competition invited all Facebook's so-called preferred marketing developers to build and present an innovative product. After a three-month building period, the applicants demonstrated their products in front of a jury. There were 260 applicants.
Facebook PMDs are certified by the social media giant for high-quality development of apps, page management, ads and other Facebook features. Daniel Hightower, director of business development at Moontoast, called the award “a great testament to our team and the capabilities of our Social Rich Media Ad Platform.” See a screencast of the campaign here.
Several other companies have used the technology platform Moontoast relied on for the Lexus campaign, including Intel, Nike, Blackberry, IBM, Fandango and Bing, among others. Based in Nashville and Boston, Moontoast announced the completion of $5 million in Series B financing earlier this year.