Event management company I Run For The Party has rebranded itself. Owner and President Emmit Martin says his team is taking a bigger-picture look at his fundraising goals and plans to add to its offerings.

WDYRF Event Management will expand the Hard Rock Café Nashville ½ Marathon in November to include a full marathon, partnering with the United Way as its prime beneficiary. WDYRF will continue its new annual tradition with their Thanksgiving Day Run/Walk, as the inaugural 2012 race attracted over 700 racers from across the country, and collected over 150 turkeys for the Nashville Rescue Mission. Beyond road races, they will also introduce a bike ride and trail race.