So the National Hockey League's owners and players have come to terms on a new 10-year labor agreement. Many details still need to be worked out, but Dirk Hoag writes that it looks like the Predators' relationship with revenue sharing could change. Meanwhile, ESPN's Scott Burnside laments that it took so long to find an agreement on what was supposed to be a "tweak and a fix" and worries about some of the corporate support that has left for other sports properties.
Never mind the rest of this season in terms of generating new ad money or sponsorships, most businesses have already moved into commitments for later in their fiscal years, which would coincide with the start of the 2013-14 NHL season.
McDonald's (in the United States) was supposed to be a key NHL sponsor with an ad campaign tied to the Winter Classic, All-Star Game and other high-profile events, but it moved on and signed a two-year deal with the NFL after the lockout started.
SEE ALSO: Cool moves, a look at the NHL's CBA dynamic from our April 2012 magazine