Nashville-based BNA Wine Group is expanding its sales team with the addition of industry veteran Cher Engelstad as sales director for the western United States.
Engelstad (pictured) will be based in southern California.
Engelstad has more than 25 years of experience in winery sales and marketing, most recently as vice president of sales for Clos LaChance Winery and western U.S. sales director for multi-brand importer Testa Wines of the World.
"Cher’s vast sales experience and keen understanding of the complexities of brand building and the importance of a building a strong partnership with accounts and distributors will be invaluable as we continue our growth momentum and expand our portfolio of wines," John Hooper, BNA Wine Group owner and president, said in a release. "Her knowledge and success in the changing wine environment, makes her the perfect fit with our mission to produce and market wines notable for taste and value."
BNA Wine Group winemaker Tony Leonardini is based in St. Helena, Calif.