WelcomeMat Services, a young franchisor of advertising bundles to new residents, has signed up a franchisee for the Nashville market. The move is part of a broader national push that seeks to take advantage of a strengthening housing market by adding new technological features to the tried-and-true move-in marketing model.

[I]ts specialized patented technology stores and logs customer demographics for use by the local businesses it supports. It’s the first and only cooperative mail service to employ proprietary technology that enables new resident information to be barcoded onto every gift check, allowing clients to receive free customized tracking and information reports regarding responses to their offers.