E.D. Kain blog on Forbes.com about the rise of singer-songwriter duo The Civil Wars and how the band's grassroots approach to building an audience — "We don’t want to be ivory towers," says Joy Williams — via social media could become the template for a new era in the music business.

“And one thing is true,” Williams adds, “you can pirate music, but you can’t ever pirate the actual experience of going to a show and seeing someone perform live. We try to keep that in perspective, and it motivates us to make each night on stage count.”