Nicholas Holland's Populr.me micropublishing venture has moved 700 clients into the beta phase of its product and is preparing to go fully live in January. Soon after, Holland tells Milt Capps, he'll hit the road for up to $2 million in venture capital.

Populr tracks responses to addressees who receive its POPs, and it accommodates embedded media (for example, YouTube and GoogleCharts), but it does not offer e-mail or e-commerce functionality. Holland contends Populr is a complement, rather than a competitor to offerings from such local local companies as campaign marketer Emma or content-management solutions providers Bondware and SiteMason.