Nashville-based market research firm North Star has signed a $90,000 deal with Greenville officials to identify through a data-driven branding campaign ways to maximize full economic potential of the North Carolina city.
Greenville is home to East Carolina University. In 2012, Forbes Magazine placed the city on its "Best Small Places For Business And Careers” top 10 ranking. Don McEachern started North Star Destination Strategies in 2000.
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