Big Machine Records has teamed up with ABC to release songs from the network's much-awaited Nashville series, which premieres Oct. 10. At least one track will be released via iTunes per episode, and Big Machine boss Scott Borchetta says a full-fledged soundtrack album is likely to follow in early 2013.
Borchetta told Billboard.biz that when ABC visited Nashville in April with the pilot, at the beginning of the screening he was saying, "this is not our thing." Halfway through it became, "we could do this."
"We've been frustrated in the past trying to have a real partnership -- music was an afterthought and didn't come from the same creative starting point," Borchetta says. "We wanted to have an opportunity to work with something in the early stages to tie music into the psychological elements on the screen and make an emotional connection (with consumers). This was the right one to jump in on."