Belle Meade lands fitness business

Officials with Alabama-based Iron Tribe Fitness said today they will open a facility before year’s end at the Belle Meade building last home to Gran Fondo Cycles and located on Harding Road.

In addition, Iron Tribe Fitness will open in Brentwood in Maryland Farms. Launch dates for both locations have yet to be determined.

Maxwell Jones (on the left in photo) and Eli Martorana (on right) will oversee the Belle Meade facility, while Richard Martens will operate the Brentwood location.

Iron Tribe specializes in timed group training workout sessions in which participants race against each other and a clock to finish a list of exercises. Workouts are constantly varied, high intensity and designed to last no more than 20 minutes.

Forrest Walden, founder of Iron Tribe Fitness, opened his first gym in a garage in Homewood, Ala., in 2010. He has since expanded to three other locations in the Birmingham area and is now set to launch four franchisees (including the two in the Nashville area) before 2013.