Grand Avenue unveils 'The It City' marketing campaign

Nashville-based ground transportation company Grand Avenue announced today it has launched “The It City” — an advertising, marketing and social media campaign focused on Nashville’s history and future as a cultural, civic and business center.

The campaign, a cost for which is not being disclosed, will include billboard, print and online ads highlighted by retro art work and a custom logo. It comes as ABC unveils its new drama Nashville tonight at 9 p.m.

“Everyone and everything in Nashville is clicking on all cylinders right now — from the restaurants and retailers to the tourism industry,” Grand Avenue President and CEO Carl Haley said in a release. “We can feel it everywhere we go — and, in our business, we go everywhere.”

The “My It City” social media contest is designed to spur locals to photograph themselves in front of their favorite Nashville hot spots and attractions and submit their photos via Grand Avenue will select one winning photo each month, and winners will receive prizes including tickets to top Nashville attractions. The “My It City” contest will run throughout the life of the campaign, a timetable for which has not been disclosed.

October's contest winner will receive two tickets to the Grammy nominations award show, to be held at Bridgestone Arena on Dec. 5.