Saying its staff is "clearly on a different page" from newly hired Captain D's marketing chief Monte Jump, advertising agency Zimmerman has resigned the restaurant chain's account. The unit of global ad group Omnicom, which was brought on board less than two years ago, says it wants to work again with the company in the future "if the carnage is kept in control" while Jump is in charge of branding.

It is unfortunate that Captain D’s has brought on a new CMO that has a history of quick reviews and short stops on his resume. While we think there may be a correlation between those things, the ‘kiss my new ring’ game is one that we simply refuse to play.