Predators tap mobile marketing partner

Looking to expand their marketing efforts, the Nashville Predators have inked a deal with San Diego’s CommerceTel Corporation to provide “mobile marketing tactics such as voting, text alerts, and special offers.”

With CommerceTel's C4 and Txtstation Pro web-based platforms, the Predators will be equipped to deliver HD-quality graphics and animations to screens, whether it is broadcast, stadium boards, or digital signage. Fans can text their messages to a short code and within seconds, the real time results can appear live on the screen. The dynamic display of responses has been proven to not only improve overall response rate but it also engages the consumer in a fun an interactive way.

Predators business strategy director Jordan Kolosey had this to say about the deal:

We have worked with various mobile partners in the past, but after seeing CommerceTel and Txtstation's technology, attention to detail, and great client services, we were compelled to select CommerceTel and Txtstation to power our interactive mobile efforts,