Trybe Targeting, a division of Nashville's MMA Creative, has a deal to represent and develop new corporate partnerships for the American Royal World Series of Barbeque contest.

Trybe, MMA's "food enthusiast division," launched in 2009 out of its work with the Kansas City Barbeque Society. The organization also represents the International Chili Society, the World's Championship Chili Cookoff and the American Cornhole Organization.