Local financial technology firm edo Interactive has created an advisory board and recruited three advertising and marketing industry veterans to help its spread the word about its services, which integrate promotional offers with credit and debit cards. On board are Rishad Tobaccowala, chief strategy and innovation officer at Publicis unit VivaKi, as well as Bob Thacker, the former president of BBDO Minneapolis, and former Smith & Hawken and Home Depot exec Kim McKesson.
“Rishad, Bob and Kim bring significant advertising and marketing perspective and experience to EDO. They will be evangelists for EDO’s platform and help educate the marketing and advertising community on the role of card-connected offers in the marketing mix. This group will also provide EDO with the strategic thinking and crucial marketer feedback that will enable us to quickly evolve and improve what we offer to merchants,” said Braswell.
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