Saint Thomas Health Services will launch a new marketing campaign for its cardiac program this weekend. Instead of taking the usual approach — touting the heart program for being "the No. 1 program" based on some ratings scale or another — the new ads focuses on the importance of patient survival.

From STHS:

When Baptist Hospital, Saint Thomas Hospital, and Middle Tennessee Medical Center came together to create Saint Thomas Heart, the result was Tennessee’s most experienced heart program. Saint Thomas Heart provides complete cardiac services, from the treatment of chest pain, to minimally invasive heart surgery for faster recovery and better results. With over 45 regional locations, Saint Thomas Heart offers greater access and the experience that comes with seeing more heart patients than anyone in the state. And that means more survivors.

The campaign will launch June 6 using broadcast, radio and print advertising, as well as a microsite available at this link.