Dickson-based brothers Chris and Jerry Work have teamed up with Brad Hart to launch Virtuoso Legal Marketing, an Internet services company that aims to help law firms bolster their online presence.

So, why this new company? There are many law firm SEO companies in the marketplace but only a few that offer market exclusivity to their clients. At Virtuoso Legal Marketing, clients have the option to own their geographical market with no competition from other Virtuoso clients. The standard in the industry is for the same company to promote multiple clients in the same markets and for the same practice areas.