Health coaching company and BlueCross BlueShield of Tennessee subsidiary Gordian Health Solutions has rebranded itself as Onlife Health.

The change was made to reflect the evolution of the company from its roots as a telephonic coaching business to a multi-modality health company, said CEO Chris Hunter. Concurrent with the rebranding, Gordian announced its Positive Living Programs and Web 2.0 member site that, when launched later this year, will allow participants to post their health goals and interact with other community members through social media tools like Facebook and Twitter.

“One of the things we found from our experience with customers is there’s a higher likelihood of positive long term sustained behavior change if communities are involved and groups of people are working together…so the next generation of our portal is to tie together social media with some of your traditional services."

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