Tim Ozgener talks to Cigar Aficionado about his business' growth from its pipe roots, its place in the global market and its drive to innovate.

It's like eating barbecue—great barbecue isn't just smoky. It has smoke but it also has sweetness. With cigars, if it's strong but doesn't have that sweetness, it's not satisfying. I tell all of our leaf suppliers—anything that's interesting, bring it and let's try it.